Services

Laura partners with organisations, agencies and artists to develop compelling strategies and narratives across culture, photography and the creative industries. Her services span content strategy, creative development and public engagement.

Content & Editorial Strategy

Laura develops content strategies that help cultural and creative organisations clarify their voice and engage audiences. She brings a strong mix of editorial instinct and brand thinking.

Brand and content strategy for cultural and creative organisations
Development of editorial visions and long-term content plans
Guidance on cultural positioning and narrative framing

Example: Led the reinvention of D&AD’s iconic Annual into a digital-first product for the first time in its 60-year history.

Development & Launches

Laura supports organisations in bringing new platforms, publications and experiences to life, from concept through to launch.

Editorial and content development for new platforms and publications
Launches of books, websites and digital platforms
Content strategy around events, festivals and exhibitions

Example: Senior Editor at Magnum Photos, where she helped launch a new editorial platform positioning the agency as a cultural and media brand.

Writing & Editing

An experienced journalist and editor, Laura works across writing, commissioning and editing with attention to detail and sensitivity to voice.

Commissioning, editing and copy-editing
Writing profiles, features, and reports
Picture research, image editing and curatorial support

Examples: Contributing features and essays to publications including The Financial Times, The British Journal of Photography, AnOther, Creative Review and Wallpaper*

Archive & Creative Development

Laura helps artists, estates and agencies activate archives and develop creative projects that strengthen cultural and market profiles.

Artist & archive development: research, narrative-building and institutional engagement
Strategic content and marketing for photography and the creative industries
Creative consultancy to support projects from concept through to publication or exhibition

Example: Worked with the estate of Brad Branson, creating narratives that led to press coverage and sparked acquisition interest from leading collecting institutions.

Speaking & Hosting

Laura is an experienced chair, interviewer and public speaker, known for insightful conversations and engaging live events.

Chairing and moderating panels, live interviews and public talks
Hosting events and on-stage conversations with leading figures in art, design and photography
Speaking on topics including content strategy, cultural trends and photography

Example: Interviewed Peter Saville live at Queen Elizabeth Hall during the D&AD Festival 2024.