The House of Peroni for M&C Saatchi

The House of Peroni was a 365-day-a-year digital magazine that showcased rising contemporary Italian talent in art, design, fashion and music. It also had biannual London residencies that saw some of this talent brought to life with immersive exhibitions, installation pieces and live events.

I worked on ideation and strategy for the website and residency program.

Once the website was launched, I commissioned, wrote, edited, and produced daily content, comprised of written, photographic and digital assets. I sourced new talent: musicians, photographers, artists, designers, chefs etc. and worked with them to create tailored digital content for the website and print content for the magazine. This material would then form the basis to the physical installation for the residencies.


A case study of the project is archived by M&C Saatchi here.