Editorial & Content Direction
The House of Peroni for M&C Saatchi
The House of Peroni was a daily digital magazine and biannual publication that showcased rising contemporary Italian talent in art, design, fashion and music. It also had biannual London residencies that saw some of this talent brought to life with immersive exhibitions, installation pieces and live events. I worked on ideation and strategy for the website and residency program.
Post launch, I commissioned, wrote, edited, and produced daily content, comprised of written, photographic and video assets. I sourced new talent: musicians, photographers, artists, designers, chefs etc. and worked with them to create tailored digital content for the website and print content for the magazine. This material would then form the basis to the physical installation for the residencies.