Branded content projects at Magnum Photos

During my tenure as Senior Digital Editor at Magnum Photos I developed editorial for a number of commercial branded content partnerships, published on the magazine site and social channels. Throughout all such projects the editorial challenge was to align the brand with Magnum’s audience and the authentic practice of the photographer. These projects included Nike (pictured © Alex Majoli / Nike / Magnum Photos), Belstaff and Bacardi, amongst others.