Branded content projects at Magnum Photos

During my time working on Magnum Photos' consumer magazine site, I also developed editorial for a number of commercial branded content partnerships, published on the MagnumPhotos.com magazine site and social channels. Throughout all such projects the editorial challenge was to align the brand with Magnum’s audience and the authentic practice of the photographer. These projects included Nike (pictured © Alex Majoli / Nike / Magnum Photos), Belstaff and Bacardi, amongst others.