As a content consultant / editor-in-chief, I reimagined the iconic D&AD Annual as a digital product for the first time in its 58-year history. Continuing to showcase the best creative work from across the design and advertising industry, the digital Annual offers additional interactive features that provide a deeper, more contextualised exploration of the best creative work produced in the last year. 

Following an exceptionally challenging year for the creative community, D&AD decided to publish the 58th Annual as a free digital platform in a move to transform the publication into a more widely accessible resource for the global creative community. The digital Annual enables the organisation to better fulfil its top priorities of reaching more diverse audiences, inspiring emerging talent in new ways and contributing to a more sustainable future by reducing its carbon footprint.

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From concept through to launch, I led on content and editorial strategy. My work included: 

  • Developing an overall content strategy to turn the D&AD annual digital

  • Briefing Studio Dumbar, an innovative Rotterdam based digital design studio, on design and UX vision and requirements

  • Commissioning a suite of editorial content including: video interviews, written round-ups and reports

  • Commissioning and editing in-depth analysis and theme reports with insight agency Neighbourhood. This work analysed 1000+ winning entires to identify eight key themes with dedicated reports.

  • Developing social strategies for the launch moment and ongoing promotion

  • Organising digital archiving through the Web Archive/The British Library

See it here.


“THIS. IS. FANTASTIC. It will be transformative, for us and the community we serve.”

– Tim Lindsay, D&AD Chairman

"The website is free to view and will prove an invaluable resource for those in the design and ad industries."

– Creative Review

“A wonderful, gorgeous gift to the industry. Bravo.”

Marc Lewis, Founder & Dean at School of Communication Arts

“Hugely impressive. Its byline should be, simply, ‘wow’."

– The Stable